This is a brand shift project for Penhaligon’s, a British perfume house founded in 1870. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used an arrangement of gradations to signify various concentrations of scents for products.
This project was featured by The Dieline, Behance, and several popular design instagram pages including @projektmono@design.feed, and @visualgraphc.

100 ml Fragrance Collection

100 ml Fragrance Collection

100 ml Collection and Perfume Tester Strips

Bluebell Collection

Lavandula Collection

Nectarine Collection

Eau de Parfum Collection

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