A brand shift project for Penhaligon’s, a British perfume house founded in 1870.
To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used an arrangement of gradations to signify various concentrations of scents for products.

100 ml Fragrance Collection

100 ml Fragrance Collection

100 ml Collection and Perfume Tester Strips

Bluebell Collection

Lavandula Collection

Nectarine Collection

Eau de Parfum Collection

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